We were called on to activate a new brand with a complete corporate identification program, from tone of voice, to the final online experience. The result has put the brand at the forefront of a new space in the social media ecosystem. 

A bold logotype was paired with a contemporary color palette providing for a versatile identity influencing every touchpoint, from environmental design to mobile phone interactions. The tagline “Through The Eyes Of A Star” was implemented to position the narrative at 180 degrees from the expected, and addresses our value proposition: to have come face-to-face, and have a one-on-one conversation with an idol can be a transformative experience which can uncover unexpected potential one can carry into the future.